8 Competitive Intelligence and Business Research
Company and business research can help you in representing your clients, as well as pitching to new clients. This research is often called competitive intelligence, and in larger law firms, competitive intelligence is compiled by a team of expert researchers.
For the purposes of our class, I’m going to walk you through the types of information that goes into a competitive intelligence report and ask you to put together a report of your own for a publicly traded company. Larger law firms subscribe to many specialty databases, for both public and private companies, but what we have access to through Bloomberg, Lexis, and the UGA library databases will be enough for us to compile a report.