Contents

This website contains the contents for Introduction to Applied Politics, course designed to expose students to the career opportunities in political science as well as help them develop the foundational knowledge and skills to be successful in them.

Overview of available modules:

  • Module 1: The Foundations of Applied Politics:  Integrating knowledge, skill, and ethics for public affairs career success
    • What is Applied Politics?
  • Module 2: Political Communication
    • Communication in public affairs
    • Definition of communications (different from marketing) and purpose
      • lecture material
    • Political Communication: the basicis
    • Typical careers in political and public affairs communications
      • Corporate Communications
        • Typically works with Government Affairs
        • Political dimensions
        • Profile: Ben Shiedler, Coca Cola
      • Interest/Advocacy groups
        • Communications Director
        • Press Secretary
        • Support Staff
      • Elected official communications staff
        • Director of Communications
        • Press Secretary
        • Communications support staff
        • Profiles:  Tate Mitchell and Jenni Sweat
    • Types of political communication and skill sets with examples
      • Press/media release or advisory
      • Crisis communications
      • Speechwriting
      • Social Media
    • How to get your foot in the door
    • Political Science Research that puts you on the cutting edge
    • Appendix: Jobs in Public Affairs Communication
    • Appendix:  Skill sets
  • Module 3: Political Marketing Overview (emerged from commercial marketing)
    • Political Marketing in Public Affairs
    • Definition of Political Marketing
    • Typical Careers in Political Marketing
    • Political Marketing: The Basics
    • How to get your foot in the door
    • Political Science Research that puts you on the cutting edge
    • Appendix:  Jobs in Political Marketing
      • Profile: Kait Branson, War Room Strategies
      • Profile:Tyler Boozer: Digital Media Communications, Democratic Party of Georgia
      • Profile: Jeff Vreeland, ProsperGroup, Digital Strategies
    • Appendix:  Skill sets
  • Module 4: Political Campaigns: Overview
    • Campaigns in Public Affairs
    • The Basics of Political Campaigns
    • How to get your foot in the door
    • Looking Deeper in Related Campaign Fields
      • Fundraising
        • Profile: Kristin Oblander
        • Profile: Megan McKinley
      • Media Buying/Media Planning
    • Political Science Research that puts you on the cutting edge
    • Appendix: Jobs in Political Campaigns
      • Profile: The Political Consulting Firm:  Parlay Political
    • Skill sets
  • Module 5: Lobbying/Advocacy: Overview
    • Lobbying and Advocacy in Public Affairs
    • Core elements of Lobbying
    • Types of Advocacy Careers
      • Government Affairs in the Corporate World
      • Advocacy for Public Interest Groups
    • How to get your foot in the door
    • Political Science Research that puts you on the cutting edge
    • Appendix: Jobs in Advocacy
      • Profile: Corporate Lobbying: Jim McBrayer, Bayer Industries
      • Profile: Public Interest Lobbying:
    • Skill sets
  • Module 6: Legislative: Overview
    • State and Federal Legislative Careers
    • Typical state office structures
    • Typical House and Senate office structures
    • Institutional Careers:  Committees Staff, Research
    • How to get your foot in the door
    • Political Science Research that puts you on the cutting edge
    • Appendix: Jobs in the Legislative Realm
      • Jessica Suh:  House Rules Committee
      • Chris Devine:  Senate Staff
      • Ryan Bowersox:  State Senate Research
      • Shivani Vakaria: House Staff
    • Skill sets
  • Module 7: Public Policy: Overview
  • Module 8: Partisan versus Non-Partisan Pathways
    • Partisan:  State Political Party Organizations; National Political Party Organizations; Allied Interest Groups; Partisan Consulting Groups; Ideological Think Tanks
    • Non-Partisan:  Corporate Government Affairs; Non-Partisan Think Tanks; Non-Partisan Public Interest Groups
  • Module 9: The Importance of the Internship

>>To request specific content links, contact Dr. Audrey Haynes: polaah@uga.edu

>>To cite any pages: see the Acknowledgement page